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Jun 15, 2021

"You create most growth when you act as a DJ. If you're a DJ and you have an audience and not a lot of energy in the room — people are a bit bored — if you start your really high-energy tune you will not get them to move, because they will just find it disturbing. You need to pick up the people at the pace where they are. You fade in a new pace and fade out the old, and then you move slowly in reaching the kind of pace that you're after and the rhythm you're after. But you need to respect the rhythm in the room."

Anna Sanderoth Vilkas